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How Do E-Commerce Retailers in Kenya Make Use of Recommender Systems?
AI

How Do E-Commerce Retailers in Kenya Make Use of Recommender Systems?

Posted on July 8, 2020July 8, 2020 by jumaphelix

Data is changing the way things are being done not just in e-commerce platforms but in almost every other industry. Even though that is clearly…

On The Need For Data-Driven E-commerce Funnel Optimization
AI

On The Need For Data-Driven E-commerce Funnel Optimization

Posted on June 29, 2020 by jumaphelix

Working with a retail analytics platform — Insense — has taught me a lot of things that I have shared through a number of blog…

When shrinking down is the last option we have, how should we do it?
AI

When shrinking down is the last option we have, how should we do it?

Posted on June 29, 2020 by jumaphelix

During times of crisis like the one inspired by the Covid-19 Pandemic, the economy is bound to feel a hit and the worst-case scenario is…

The Unspoken Cost of “Out-of-Stock”
AI

The Unspoken Cost of “Out-of-Stock”

Posted on June 29, 2020June 29, 2020 by jumaphelix

Worldwide, consumer brands and retailers could gain $22 billion by recapturing sales lost when customers can’t find what they’re looking for, according to a report…

Big Data and Customer Experience
AI

Big Data and Customer Experience

Posted on June 29, 2020 by jumaphelix

Big Data is the fuel that powers business intelligence and business intelligence is the fuel that powers productive decision making. The end goal is to…

Outreach Campaigns: An Art or a Science?
AI

Outreach Campaigns: An Art or a Science?

Posted on June 29, 2020 by jumaphelix

In our last article “From Insights to Actions: Why Your Company Must Upgrade From Dashboard Reporting to Prescriptive Analytics”, we defined prescriptive analytics as the…

From Insights To Actions: Why Your Company Must Upgrade From Dashboard Reporting To Prescriptive Analytics
AI

From Insights To Actions: Why Your Company Must Upgrade From Dashboard Reporting To Prescriptive Analytics

Posted on June 29, 2020June 29, 2020 by jumaphelix

In 2015, the global revenue for big data and data analytics was $122 billion. In 2017, the value had grown to $149 billion and in…

Data-Driven Growth Hacking
AI

Data-Driven Growth Hacking

Posted on June 29, 2020 by jumaphelix

In our last article, “Breaking Down the Role of Data Science in Business Operations: Introduction”, we broadly discussed the various areas in which data science…

Breaking down the role of data science in business operations: Introduction
AI

Breaking down the role of data science in business operations: Introduction

Posted on June 29, 2020 by jumaphelix

While writing for Applied Data Science, David Foster highlighted some very important use cases of data science to business operations and importantly, introduced me to…

Lucrative Industries for Aspiring Self-Made Billionaires
Technology

Lucrative Industries for Aspiring Self-Made Billionaires

Posted on June 29, 2020June 29, 2020 by jumaphelix

In my first Physics and Mathematics Papers in form 1, I scored 100% and my Physics teacher wrote a comment: “Sky is the limit.” I…

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Recent Posts

  • How Do E-Commerce Retailers in Kenya Make Use of Recommender Systems?
  • On The Need For Data-Driven E-commerce Funnel Optimization
  • When shrinking down is the last option we have, how should we do it?
  • The Unspoken Cost of “Out-of-Stock”
  • Big Data and Customer Experience

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